't Pareltje set out to become the most recognized fries shop in Amsterdam—especially among tourists. We were involved from day one to develop the brand, launch the shop, and drive awareness through strategic, high-impact content. The goal was clear: turn a new fries concept into a cultural and visual landmark in the city center.

We don’t follow trends—we start them. From day one, we created a visual identity that felt local, friendly, and social-first. The XXL fries bag was the breakthrough moment: original, viral, and attention-grabbing. Our first video hit 18M views and instantly put 't Pareltje on the map. Combined with clear positioning and a content strategy built for scale, this gave us momentum from the start.

Once the XXL concept went viral, we adapted fast. We scaled content production, partnered with UGC creators, and refined the concept into something customers could actually buy. We shifted platform focus from TikTok to Instagram Reels—where we now hit 15M+ views monthly. Public reaction moved just as fast: from slow early weeks to daily lines out the door.

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We created and manage everything for 't Pareltje: branding, website, SEO, social media, influencer collaborations, and content. From 0 to over 100M+ views across platforms, 9K+ Instagram followers, and 300+ Google reviews—we built a viral snack brand from scratch. With weekly content and ongoing trend-driven campaigns, we continue to lead growth from the inside out.

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